Case Analysis Essay Example | Topics and Well Written Essays - 750 words

Case Analysis - Essay Example As I read the case study I remembered some writings on sexuality, porn debates and mass media messages for young people I had read not long before. Certainly, CK advertising wasn’t ethical. Yet, I felt it can be named ‘normal’ for our society. The problem with that advertising campaign was about the controversies in the society itself. To understand the situation it is necessary to examine social attitudes and perceptions of sexuality and porn, which must have been necessary prerequisites for the ads release. It is necessary to take into account the historical background and social processes of that time. In fact, CK’s advertising has always been provocative and revealing. The company’s target market consists of teenagers, young people under 30, and those, who want to be sexually attractive and stylish. As far as I remember, I have always associated CK with rather shocking unreserved sexual appeal. It has become their brand image. The company usually uses very young models, whose postures and gestures reveal splashing-out sexuality. Their advertising is rather pedophilic and gay-appealing. Each time, as you see their ads, you feel slightly shocked. Sex is marked as dirty and evil in our society. It is not decent to speak of sex. It is not customary to reveal you sexual desires. Frank expression of one’s sexuality is viewed as unethical and improper. Especially, if sexuality is untraditional or teenage. The debates around pornography are still hot. In times of CK’s campaign they were at their peak. The war on porn started in 1980s guided by feminists Andrea Dworkin, Susan Brownmiller and Gloria Steinem. Church joined in. The anti-porn campaign was so aggressive that another feminist wing even started to oppose the anti-porn movement. Dworkin’s famous Pornography: Men Possessing Women was met with a mixture of trepidation and inner protest and anger. Many women were caught into double bind: they felt that watching pornography was

Site Analysis Essay Example | Topics and Well Written Essays - 750 words

Site Analysis - Essay Example In designing project, we had to consider this; the housing complex must provide for means to exit or join this road. Consequently, Cheater road, leads up to the gate of the housing estate. Besides the existing structures, the estate design took into account the topography of the area. The region is generally flat thus making it easy to come up with designs that do not include major deviations to accommodate land irregularities. In order to complete the project, four phases will be undertaken. This is depicted the four housing complexes along with the parking area. The design separates these phases into complexes so as to make the project completion achievable. Another aspect taken into consideration when designing the housing estate is the projected population that lives and works around the area. Flats were chosen due to the high demand for housing in this area. The flats are supposed to accommodate a large number of people. The purpose of this proposal is to raise sufficient funds to complete the entire project. As it is now, the amount of resources available can only complete the first phase of the project and thus there is urgent need to raise the required resources before the project commences. Currently, there is limited space for housing in and around large cities. There has been a significant rise in demand for housing as more people move into cities in search of work. At the current pace, most of areas surrounding towns and cities will be absorbed into their ecosystem. This makes sub barns a hot cake for individuals in search of residence. As is with our case, the housing complex helps solve this problem. The demand for housing in the area almost guarantees return on investment for any investors. The fact that we already own the coveted piece of land, makes it a significantly smaller undertaking to develop it. The associated costs of the project are limited to the construction of the buildings and the parking lot. The